"No comment." As a journalist working in Korea and Japan, I hated hearing it. Later, when I was running communications teams across Asia, I didn't want the executives I advised to say it either. The media asks a tough question. The company either cannot answer or does not want to. And so the default position is to say nothing and wait for the story to pass. It is tempting to frame this as a Korean — or broader Asian — instinct. There is some truth to that... Read the full art